User experience is users’ journey as they traverse your site, app, or product. It’s about engaging with them at each step and reflecting on actionable feedback you receive. It doesn’t come out of anywhere.
User-experience design is a continuous process that requires dedication to understanding an audience (i.e., users) and effectively communicating with them within product guidelines. The UX discovery process is a means to organize a product’s features under user-centered research that highlights the product’s potential to meet user needs. The process indicates how user analysis can identify potential experiences and problems before they occur among targeted user groups, otherwise known as a persona.
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